After 20 years of designing and managing tradeshows and live events of every type, David Schenberg has utilized numerous technologies focused on the same goal: creating a return for the time and money spent on marketing initiatives. So while people argue over ROI and ROO, ROA (Return on Action) focuses on tracking what people actually do, while measuring and reporting on it, and driving the sales process.
David is a board member of the St. Louis MPI Chapter, and a very active industry netweaver. He is the co-founder of BusyEvent, a highly customizable multi-event mobile app that delivers ROA. David’s hobby job is as a spinning instructor blending his love for cycling and music together into getting paid to work out and relieve stress.
Eric Olson / Zerista
Lisa Keilty, President of the Compliance Consulting firm PMC2 has spent over 26 years in the hospitality and meeting management industry. Lisa has led life sciences organizations of all sizes through numerous international projects, process improvements and SOP designs delivering business continuity and lowering risk. As a former Team Leader within Pfizer Incorporated, Lisa built a highly functioning meeting organization focused solely on healthcare meetings and interactions globally.
Through knowledge of the industry, experience in healthcare compliance and procurement, Lisa has saved Life Sciences organizations over 30 million dollars, without sacrificing meeting quality or corporate integrity.