On this Episode of Meeting Pros:
Kelly Jordan Nelson with L.E.D. (Luminocity Entertainment Division)
KELLY NELSON: Founder and Chief Creation Officer L.E.D. Kelly has long been intrigued in working with mediums that create emotional, behavioral, physical, and entertaining links that traverse our lives in work and play.
Kelly’s career began at one of the world’s largest marketing communications design and production agencies, Jack Morton Worldwide. That background served her well as she went on from there to build extensive professional credentials in event design, award-winning creative direction, writing,and production spanning all media.
Working with all types of industries, associations, non-profits and community organizations (e.g. Coca-Cola, Arby’s Inc., TechBridge, Cartoon Network, CNN, United Way,Girl Scouts of America) she developed her own singular, artistic voice.
By the early 1990s, in response to the changing climate in the industry and fueled by the motto, “Do youwant to be safe and good, or do you want to take a chance and be great?” she creatively commanded her own course. Kelly used her non-traditional influences from the arts and keen sensitivity to the power ofpop culture to engage audiences worldwide. It’s no wonder she was continually labeled a “Maverick”…long before the term was considered mainstream.
For 19 years the first company she founded, The Maverick Group (TMG), an experience design and marketing agency, provided innovative experience and design solutions unmatched in the industry.
Today, Kelly continues to be a dynamic, passionate champion of alternative thinking and artistic envisioning, always pushing the boundaries of the normal to achieve more engaging results. Kelly’s unique perspective and ability to use creative thinking as a pathway towards strategically motivating behavior has made her a sought-after artistic creator and designer for a wide range mediums and platforms.
Her work has brought her a bevy of awards garnered for creative direction, as well as countless accolades for her unique concepts and use of talent. Now at the top of her game after more than 22 years of creative leadership, Kelly is now busy with her new entertainment design and production agency L.E.D. as well as Luminocity (her illuminated performance art light parade spectacle) – which provides her with a constructive outlet for her ground breaking artistic visioning.
L.E.D. (Luminocity Entertainment Division) is a dynamic, full-service, strategy based event and entertainment production company that designs and produces entertainment-driven projects for corporations, associations, not-for-profits, public programs, and private individuals. L.E.D. also offers subcontracting services to a wide variety of communications,advertising & public relations firms as well as meeting & event producers worldwide.
At L.E.D. all of our talent solutions are based on a strategic platform of purposeful design.We craft our solutions to reflect the positioning and messaging of our client’s unique brand attributes. We leverage engaging entertainment to speak a message to audiences,connect them emotionally with your brand and ultimately move them to a desired behavioral outcome.
Also check out: Luminocity Atlanta
Tracy Stuckrath with Thrive! Meetings & Events
Tracy Stuckrath, CSEP, CMM, CHC, founder and chief connecting officer of Thrive! Meetings & Events, is an eventplanner who is one of just 295 people in the world to hold a designation as a Certified Special Events Professional(CSEP). She’s also one of 15 million people in the U.S. with food allergies.
in the U.S. with food allergies. Combining her more than 20 years of event planning experience, her food allergies, and her education from the Institute for Integrative Nutrition (2009),Tracy helps clients successfully and safely feed guests with special dietary needs through menu design, kitchen assessments, hands-on training and workshops. When planning events, she believes delicious, healthy food and environmentally friendly meeting practices should be a part of every event and work in unison to deliver the biggest return on the client’s investment. With her niche market, Tracy has been able to create a name for herself and her company, and was named a “Meeting Pros to Watch in 2012″ by Convention South Magazine and speaks regularly at events nationwide on how to accommodate guests with special dietary needs.